Frequently Asked Questions

Captured is an AI editorial photography platform for fashion and e-commerce brands. It acts as an AI creative director — you upload your website URL, and Captured extracts your brand DNA (colors, aesthetic, visual style) to generate brand-consistent, campaign-ready product imagery without traditional photoshoots.

Paste your website URL into Captured. The platform automatically analyzes your brand's visual identity — colors, typography, imagery style, and overall aesthetic. Then upload your product images and Captured generates editorial-quality lifestyle photography that matches your brand, ready for your website, social media, and campaigns.

Captured is built for DTC fashion brands, beauty and skincare companies, home decor brands, and e-commerce businesses selling aesthetic physical products. It's ideal for brands doing $500K–$2M in revenue that need editorial-quality imagery but can't afford $5,000–$50,000 traditional photoshoots.

Unlike tools like Photoroom (background removal) or Flair.ai (manual scene building), Captured is purpose-built for editorial fashion photography with automated brand intelligence. It's the only platform positioned as an AI creative director — understanding garments, fabric, drape, and styling at a technical level rather than just swapping backgrounds.

Brand Intelligence is Captured's automatic brand DNA extraction. When you enter your website URL, the platform analyzes your existing imagery, color palette, typography, and overall aesthetic to build a comprehensive brand profile. Every image generated then reflects your brand's visual identity without manual style guides.

Captured generates campaign-ready lifestyle imagery — the kind you'd see in a lookbook or editorial spread. This goes beyond clean product-on-white shots. Think styled scenes, contextual environments, and creative compositions that tell your brand story, not just display your product.

Captured's AI understands garments at a technical level: fabric weight and drape, stitching details, collar types, sleeve construction, and accessory pairing. This fashion-specific intelligence produces accurate results that generic AI tools — which often distort products or generate incorrect details — cannot match.

Yes. Captured is built for batch generation across entire product catalogs. Brand consistency is maintained across hundreds of SKUs and seasonal collections, solving the 'Frankenstein storefront' problem where every product photo looks like it came from a different brand.

Captured uses a pay-per-Select model. Generation is free and unlimited — explore compositions, try different lighting, test multiple scenes at no cost. A 'Select' is a downloaded image. You only pay for shots you'd actually use. Plans range from Studio ($40/month, 8 Selects) to Brand 80 ($400/month, 80 Selects), with annual billing at 25% off.

Yes. Start with 3 free Selects, no credit card required, and no time limit. You get full access to the platform — upload products, explore art direction tools, and select your favorite shots. You'll see exactly what your brand's editorial photography looks like before committing.

You can keep working — art direction never stops. To download more images, you can top up 5 Selects for $30 (one click, instant) or upgrade your plan. Unused Selects do not roll over between billing periods.

Traditional product photography costs $5,000–$50,000 per season for fashion brands. Captured's annual plans range from $360 to $3,600 per year — an 85–95% cost reduction. Most brands recover their subscription cost with a single product shoot replacement.

Studio plans output 2K resolution. Brand and Atelier plans output 4K resolution, suitable for large-format web display, high-resolution print, and advertising materials.

Yes. Every image you Select is yours with full commercial rights — across your website, social media, advertising, marketplaces, and print. No attribution is required.

Brand consistency is Captured's core strength. Every image maintains your brand's visual language — colors, lighting style, composition patterns, and mood remain unified whether you generate 10 images or 1,000. This is fundamentally different from generic AI tools that produce inconsistent results.

Yes. Captured works with any e-commerce platform including Shopify, WooCommerce, and custom stores. Paste your store URL to automatically extract your brand DNA, then generate editorial imagery for your product catalog.

Images are generated in seconds. A complete product photography session — from uploading your product to selecting final images — takes about 60 seconds. There's no scheduling, no shipping products, and no post-production delays.

Yes. Multi-product scenes are available on Brand plans and above. You can compose scenes with multiple products from your catalog — perfect for collection lookbooks, gift guides, and lifestyle compositions.